Genuity is an umbrella strategy of promoting all Monsanto brands. Like to hear more about this, let's talk.

BlackHeart - Everything Cook and Curry is a boutique sized clothing line expressing it's own ideas and creativity in a way unfettered by large chain processes. The name takes meaning from Jamaican patois, "Everything Cook and Curry", means everything is alright. The BlackHeart is more about striving for success and good things that often start in dark or unknown places ( as in dark horse, or with a funny spin style like Tales from the Crypt. These two thoughts blend. We just love cooking up new visuals. Good vibes people!

These trading cards started out as an initiative I worked on for STL Lambert International airport, before ACI began handling it. I developed the template and design for the card.

Not everything you do gains traction enough to get accepted, still I liked these Coke 400 visuals. Copy lines were provided, visuals is what I came up with and liked.

A B2B initiative for Kimberly Clark to support building owners increase
awareness for their client companies. Clean hands and translates to employee increased attendance and productivity for businesses.
 

Here are a couple of Green campaign initiative that never gained traction.

Still enjoyed coming up with these ideas, I still think these are viable approaches.

Through the years I have created a lot of maps for this airport. I created all the 3d maps in use on the digital directories today. Also concepted and created the silhouette demonstration movie that runs on the board when it is not in use.

AOT- Art of Travel is the funding event for STL Lambert International Airport's Art and Culture Program. An annual themed event that looks to bring together the community to raise capital for art at STL Lambert art initiatives.
I designed all the collateral for the past four years events. I built the platform for the the separation of the corporate AOT mark and the event mark. Also designed the corporate AOT mark.

Purely a passion project, but it does raise awareness of the ability to do work that may be outside of the corporate work you are use to seeing.

Acuvue wanted a way to get more people to doctors offices for eye check ups. examinations. Leveraging the popularity of sports with a wide swath of consumers and targeting 3 key markets, this event was put together to bring this concept to life. I designed all the event elements.

The Great Taste Tour was a 28 city tour giving away an average of 2,000 free burgers in every city, as a means of re-introducing Wendy's to consumers (raise awareness). I designed the footprint for these events and all collateral. Event check out trips allowed us to adjust details of participant flow, types of facilitators needed, signage messaging to optimize the event going into the next city.

American Express wanted a way to extend an exclusive offering to there higher end customer base.

I worked on Coca-Cola for many years at Momentum. Here is a small sampling of the work I did. From regional work to national work, from seasonal, sustaining brand work to promotional efforts. Coke, Diet Coke, Cherry Coke, Sprite, Dasani...how does it look as a promotion, how does it work in QSR, FSR, convenience store, grocery, big box store...etc. Want to know more, just ask.

The Lambert Experience was an initiative to talk about and showcase all the changes taking place at STL Lambert International Airport, from the renovations, to implementation of their 5 Year Strategic Plan.
As Creative Director, I helped shape the vision and then coordinated the organizational aspects of executing all material pieces. The photography shoots, website build, video, internal signage and all print collateral, with help from a great cast of characters.  As Art Director I designed it. The copper roof icon thru my search to find one piece, one thing that could represent the essence of STL Lambert and was undeniably only this airport. With the roof being replaced at the time, I felt this glimmering, beautiful copper roof, one of Minoru Yamasaki's memorable architectural details was the perfect fit. This copper roof became the center piece of my design, and the red thread that weaves through all elements. Creation of graphic lock-ups, designing to hilight specifics of messaging and imagery (static and motion) with color and type treatments followed.

See the video on YOUTUBE:

https://www.youtube.com/watch?v=1Dbjrfpu7s4

Purely a passion project, but it does raise awareness of the ability to do work that may be outside of the corporate work you are use to seeing.

Menu design and cool lighters based on the girls working in the bar.

My design and illustration for a fun food participatory event.

I developed the new logo for the airport, doing all preliminary design leading to the chosen mark. Worked with Airport leadership, Airport board members, and Boxing Clever.

A week long event to thank the travelers who come and go from the STL Lambert International Airport. Music, small gifting, photo opps and passenger recognition takes place hosted by airport employees and area sports mascots.

I helped to shape messaging and came up with the character for this event.

With Not For is the call to action / manifesto for RAC's Community Arts Training Institute. This was for an event highlighting the many different initiatives and work being done with the community in St. Louis. The key I used here is to symbolize the statement and clarity of difference in our community approach.

This was a proposal to engage the people withing the Fountain Park neighborhood to let there voices be heard thru the generation of artwork to be displayed in neighborhood events that would be set up and hosted by residents. Artwork would address their pride in community and also the issues needing to be addressed.

Bantam Jeep Heritage Festival in Butler, PA--birthplace of the Jeep!. My hand-drawn type and illustration for Pennzoil's part in this fun loving Jeep road rally.